Scaling a payment processing company with an advanced POS application.
Product Design
Product Development
Payment Launch, a leading payment processing company for SMBs, expanded its offerings with LaunchPOS—a unified platform that combines point-of-sale and business management tools. By integrating customer relationship management, inventory tracking, sales reporting, and marketing automation with its core payment services, Payment Launch streamlined merchant operations, enhanced customer service, and unlocked new growth opportunities.
Payment Launch's core payment processing growth was stagnating, so they set out to capture their existing customers for the long term. They identified an opportunity to offer a sticky solution—like a POS—that not only adds value but also tackles the operational challenges faced by SMBs.
To create LaunchPOS, we began with thorough product design and user research, collaborating closely with Payment Launch to understand their customers' unique challenges. We crafted an intuitive UI/UX and built the software using agile methodologies to ensure a secure, scalable, high-performing platform. After launch, we continue to enhance the solution by incorporating feedback and adapting to evolving market needs, maintaining a strong commitment to quality and continuous improvement.
Strengthened Market Presence
LaunchPOS has boosted Payment Launch's standing in the SMB sector, differentiating it with a comprehensive solution that meets diverse merchant needs.
Diversified Revenue Streams
The platform has opened new revenue avenues through a subscription-based model and opportunities for cross-selling and upselling, driving additional growth.
Enhanced Customer Loyalty
By delivering a sticky, value-driven solution, Payment Launch has built a loyal customer base, fostering long-term relationships and sustained growth for both the company and its merchants.
